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“Change for the Future” or “The Future” are phrases used for a company like Tesla which aims at manufacturing clean energy cars, which concentrates at reducing the pollution caused due to cars with replacing the fuels with electrically charged batteries. It is also acclaimed for being one of the most environment friendly companies in the world.
It is all set to make its grand entry in the Indian market and the fans can’t keep calm! there were always rumors of it making its grand entry but the official confirmation has been made.it is all set to enter in India in the mid of 2021, The company is known for extensive and smart use of technology providing the customers an experience to probe into. Elon Musk, the founder and CEO of the company has changed the way people look at cars, he has not only made it luxurious and modern but also conquered the unattainable part of the design, making it environment friendly!
The demand for the product in the American market is huge as the people are largely attracted by the modern designs of the cars and them being a ‘green energy’ product, it has made its way through the American lives by providing all that they need and perhaps even more.
Tesla while being exposed to tremendous fame and fortune, it has also been through some of the most trending controversies around the globe, some of them relating to the employees and several of them focusing on Elon Musk. There have also been a number of negative feedbacks regarding the cars itself, in recent times there were worries of tesla cars blowing up due to the heating of the batteries.
Regardless of the problems faced by the company it has managed to maintain its goodwill and market share of $140,000 Billion.
The price of the electric car ranges from about $35,000 to $124,000, depending upon the car you choose which is a huge amount for any ordinary American citizen.
When cars of such high performance and technology enter the Indian market, it is bound to make some huge changes in the automobile industry. The demand of the consumers as well as the reasoning of producers might completely change after the launch as it is bringing not only applauded performance but high prices for the product as well. it can be a foe for the existential automobile firms.
The country might have not yet experienced such technology as such as tesla. In India we have a market of electric cars but, the people are not yet aware of such amenities.
Several surveys as well as observations in India have shown that people tend to stick to the usual automobiles which run on fuel. The reasons have been numerous, one of them being the trust towards the company, when there is a new product in the market not all customers are ready to invest on the product as they are hesitant to do so because of the unawareness and freshness of the product, therefore they stick to the usual ones. Another reason indicated was dependence on fuels for the running of the automobiles. The access to fuel is much easier than the establishment of outlets for the charging of the cars.
The promotions for the electric cars have been very limited so far in India, therefore the awareness of the product is very scarce.
Technology of such caliber needs to be promoted with the same enthusiasm so that the product reaches the understanding of the customers. Tesla being a new company in the market will have a lot to prove and meet the expectations of the customers.
The customers in India have a different mindset compared to those in America, which can be a hurdle for Tesla to the tackle as it will all together be a new market to enter into. Although the official prices of the cars are not yet released but the calculations of the expectants are ranging from 70 lakhs to about more than 2 crores, which is a huge amount again for not only an ordinary citizen but even for the wealthy slot of the population as well.
What has to be kept in mind is also the establishment of the outlets for the charging of the cars as they run on electrically charged batteries.
The company may have to deal with such issues as well when they set up the outlets for charging of the cars, dealing with the availability of electricity and backup for the huge number of kilowatts being used to charge the cars.
When the customers are concerned, only time can tell whether people in India are ready to spend 70 lakhs on electric cars, while there are different varieties of electrical cars present in the market by esteemed companies like Hyundai and TATA at a much lower cost providing almost the same facilities and functions.
This is definitely not disregarding the fact that Tesla has come out more successful and prosperous in the electric vehicles than any of the other companies. Time and again they have always proven themselves in all criteria’s whether it be the sleek design or its performance in totality, they have always stood at the top in all the aspects which has given them the goodwill they have today. Therefore, it has made the headlines ever since its announcement of entering the Indian market, making it one of the trendiest news on the internet!
One of the deciding factors of success of the launch can be the investment that Tesla puts into its technology. India being a country where there is a diversity in the demand for any product, Whether the cars will be a success in the Indian market is yet to be known. It will be interesting to see how the customers react and act when the cars are launched, it can either lead to a refashion in the automobile industry or not making a difference at all.
- Amena Shakir
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